There is a new sub domain of Google.com, domains.google.com, now it’s in beta service, only available for invitation and you can request the invitation code there as well.
This giant search engine company is moving forward to another service as a registrar of domain name.
Do other hosting companies afraid by this?
It might be!
The normal price of 12$ but included free private privacy which is normally costing around 3$ more in other registrars. Google also provides email alias with your domain, a tool for domain management, fast, secure and reliable internet infrastructure and other more.
This is a good to go for Google in domain name business that could compete to any other domain registrar such as GoDaddy, Namecheap, Name.com or eNom.
Anyway, now it’s in beta, wait and see how it’s going on.